Media Diary Post

I have recently researched into what makes a good logo and why. by doing this I learnt that it is definitely better to use two colours on a logo, as otherwise more colours would make the logo look to busy and it is also an expensive thing to do if your in the industry.

The creator also has to make the logo quite simple, as a detailed logo would be very hard to duplicate onto different products such as magazines and clothing, it will also take a lot of precious time to create.

Even though it is not the best idea to create a logo with a picture, I really want to as it will make the logo very diverse in comparison to other logo's I have seen and analysed. I chose to do this as my website is aimed more at the younger generation, and so when they see they logo with the picture on it, they will instantly recognize it. I will not include a strap line on the logo I am going to create otherwise it will clash with the picture and make it look too busy. I will also use two colours as I have learnt that this colour scheme makes a logo look clean and professional.

Once I had looked at what makes a good logo, I then drew rough sketches of what I want my logo to look like, experimenting with compositions and even a totally different logo. Once I had done this i then drew detailed drawings and outlined them with a black pen. I scanned in the designs onto Photoshop and then started to add colour and the charity's name. This was really fun to do as I liked manipulating the logo's using different colours; filters and different fonts for the charity's name.

Now that I have finished them, I am going to upload them onto Facebook and ask people to give their opinions on each logo, covering areas such as: if they like it or don't like it; where the font should go and what improvements I should make.