These three logo's look better than IFAW's logo because this logo uses three colours which looks too busy. Another downfall to the amount of colours IFAW uses is that using more than two colours can also be expensive, especially if you are printing the logo on letters, magazines and clothing.
The picture IFAW has of the hands in the shape of a globe would be hard to duplicate because it would be difficult to draw the hands in the exact shape and place, having more detail in the hands would also cost more to reproduce.
The logo also needs to be easy to make, if it was too hard to construct it would be too time consuming, too complicated to look at and it could also get plain looking after a while, it would also be hard to recognise if you saw it on a sign post.
The dogs trust logo shows a picture of a dog, which is simply made, it can also be duplicated easily and would look good on the side of lorries and power points.
Also, a good logo should have a picture, the name of the logo and it can also have a strap line, which usually comes after the name of the organisation. None of the logo's I have looked at have all three of these things except for IFAW's logo, however I feel that this logo looks too busy and would look better without the strap line or picture. PDSA's logo works well without a picture, as the word PDSA is easily recognisable.
However, for my logo I would like to include a picture and also the name of the organisation PETA without a strap line, because of my target audience being primary and secondary school, the picture would appeal to them more and they would recognise the logo easier.
For a logo to be seen easily, a rectangular shape would be easier to read than a square or any other shape. It's also easier to put onto web design and documents.
Another good way to make a logo is to stick to the same logo, as it makes it hard to recognise the corporation when the logo is constantly being changed and confuses people.
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