Media Diary Post

Once I finished the analysis of four different charity websites, I created a post titled 'Target audience and Demographic profile' of the two websites I thought were most relevant to what I want my own website to look like. I chose the two websites as I liked the layout; the use of colours on the website and the fact that the websites also appeal to younger people.

Once I had finished that section of work, I then moved on to analysing the charity's logos as it will help me know what does and does not look good when I come to create my own logo for my main task which is to create a website for a charity of my choice. I learnt that using two colours make a logo look much better such as the PDSA logo, as it makes it look simple and professional.

Examples of four logo's

This is the PDSA's logo, it has used two very simple colours which have been used all the way through the charities web page. By using these colours on the web page, it looks professional and fresh looking, instead of having too many colours cluttered onto the web page.


This is the RSPCA's logo, which also uses the same colours all the way through their web page, and is easily recognisable because it is simple and easy to remember.

This is the logo for IFAW, the International Fund for Animal Welfare, which uses three different colours in it's logo, which I don't think works as well as using two colours.

This is the Dogs Trust logo, this has used two colours and has clearly worked which shows that two colours do work better than three.

These are examples of logo's which are similar to the animal charity i have decided to use for my own website, in some way they help with the welfare of animals like organisation PETA does.

Target Audience and Demographic profile

After analysing four different organisations which are involved in the welfare of animals, the two that I felt influenced me most was the RSPCA website and also Animal Aid. This is because I like the layout, the use of colour and also the way they don't make you feel guilty to donate. Also, Animal Aid, has links on it's navigation bar for youth's and also education, which is what I would like to include in my website.

Therefore, my target audience for my website would be primary and maybe lower secondary school, because this way it is educational to them and will also benefit people of older ages which can also learn about the organisation I am making a website for. Also, by targeting younger people it will teach them to treat animals with more respect at an earlier age and will have a knock on effect with their children.

The demographic profile of the audience would be both male and female, as i would get a higher audience rating and would also be more simple to create the web site. The age of the audience would be from 10 to 25, as this includes school children and also people who would be more likely to take their first interest in an animal charity. Also, the demographic would need to have a good job, as someone without a job would be less likely to donate to the charity, so their employment status would need to be good like a store manager and above.

This is the Dempgrahic profile of the real PETA charity, on the y axis it shows how much the users get paid, and the x axis shows the months web site traffic. this chart is in US dollars and is a rough estimate so it is not reliable however, it does show a lot of information.

This is the type of demographic profile that my own charity web site would have, as i would need people to donate to my charity like the original PETA charity.

Media Diary Post

Once I had chosen the charity I was going to make a web site for, I moved on to analysing four different charity websites in much more detail. I spoke about things such as the layout; the conventions that the charity web site had broken or followed; the colour scheme and what ideas I would gain from analysing the charity websites and then make them my own.

By doing the analysis, it has helped me to understand what looks good and bad on a website and what conventions and rules I should follow to make my own website good and interesting to visit and look at.

Analysis of animal charity websites

This is an analysis of the RSPCA's website. The colours on this website are very simple yet effective because the background is white and uses two different shades of blue, which contrast well with the background. When designing my webpage, i would take into account the way these animal charities use a plain background with contrasting colours.

This website has the usual convention design, the navigation bar at the top of the web page, the logo of the RSPCA in the top left hand corner of the webpage. By having these conventions, it makes the webpage easier to use for the audience and it also looks better as the user would know how to get around the website.

All of the images show animals or people helping animals, which is what the charity is all about, helping animals and getting them adopted.

This website looks good because of the simple layout used but it is also effective on the user. The audience would be any age because young people can read about the charity by going onto the RSPCA in action page, there is also another webpage for donating, which would usually be by older people because the easiest way to donate online is by direct debit, and you need to be over 16 to own a debit card. This website would make the audience feel sorry for the animals who are abandoned or not cared for properly because the website shows animals who are being helped by the RSPCA staff, but the website is also telling you about the animals that don't get this kind of care and attention. therefore, making you feel guilty which makes it more likely for the user of the website to donate money.

This is PDSA's website which i chose to analyse because it provides healthcare to pets. When i looked at the website, i thought that the audience of this website would be owners of pets, so the age range would be about twenty years old and over. This is because the website is about pet health advise and vet care and so it is obvious this website is for adults because children wouldn't need to know about these issues. They also have the donation box on the homepage, before the fold, making it one of the first things that the audience of this web page would see.

The colours used on this web page are similar to the colours used on RSPCA's website, blue and white, which looks good and keeps the web page looking simple. When i make my own website, i want it to look simple like the websites i have so far analysed. i would use white and one other plain colour to keep my website looking simple and professional.

The images on the website are of pets and some are being held by vets, which is very relevant to the website and the audience would be able to recognize what the website is about by looking at these pictures.

This website effects the audience by making them realise how important pet care is. By having the quote 'Her life in our hands... Our future in yours', shows that the website is relying on donations by people to keep the vets helping peoples pets.

This website also has similar conventions to RSPCA's website, with the navigation bar at the top of the web page, the logo which is in the top left corner and also the awards they have got at the bottom of the page.

This is the Animal Samaritans website doesn't look as appealing as PDSA's and RSPCA's website. This may be because of the colours used on the Animal Samaritans website, having a cream background and also using various colours for the text and background of the text makes the website look unprofessional. I wouldn't want to base my own website on the look of this website, I would rather mine looked professional like the two website I have analysed before Animal Samaritans.

I don't think this website gets viewed a lot because it doesn't look professional like the other animal organisations. On the navigation section in the top right corner, I clicked onto 'NW Kent Branch' and it seems that this is the place where the Animal Samaritans are situated, showing that it is a small organization.People who would view this website would be people who are old enough to look after an animal of their own, so they would most likely be twenty years old of over.

Yet again, this website also writes about donations, and even lists the ways you can donate on the homepage. so you would need to be over a certain age to use a debit card.

The small paragraph on what the Animal Samaritans are all about would make the audience feel bad for the neglected and ill treated animals, so this website would try entice people to donate to help people who can't pay for veterinary fees.

The only images on this website are of different animals looking at the camera, and below it says help sponsor these animals. By doing this it also makes the audience feel bad, therefore making them sponsor the charity.

The only conventions that this website has is the logo at the top left of the website, and also the second navigation bar at the bottom of the web page. However, the navigation bar is not running along the top of the web page, it is clumped together in the top right, making the page look messy. There is also too much web page, so much that when you scroll down the page there is a blank, cream coloured space which also makes me think that this web page was made unprofessionally.

This is the website of Animal Aid. The audience of this website could be any age, due to the navigation bar having links to education and youth. So, this website's audience could range from school children who are learning about animals and organisations to adults who have concerns about animal rights.

The appearance of this website is similar to the RSPCA's and PDSA's, by using a white background and a plain colour for the navigation bar and some titles on the website. The colours for this website is white and green, which again, I would like to base my own website around because of the simplicity and also the look of professionalism.
The pictures featured on this website are linked with the topic of the title, For example, the lambs at the top of the page are showing a free lifestyle, the greenery is meant to look like the outdoors. The effect this has on the audience is that the website seems to do good, unlike all the other websites, this one doesn't make it obvious they would like the user to donate. Instead of having a box on the homepage, it is on the navigation bar which links to a different page. I will take this into account when making my own web page, to not make the audience feel forced into donating.

This website follows all the conventions, like the logo in the top left hand corner and the navigation bar running at the top of the web page. I would also be doing this on my own website, ans it makes it easier for the user to get around the website and looks more professional.

Media Diary Post

I finished my preliminary website and to help me create it, I followed my design ideas and the rough sketches I created for each web page. I followed the basic conventions of a web site as I wanted to get the web site right instead of doing something that breaks the conventions. Another reason I wanted to follow the web conventions is because I wanted to aim the web site at young children, and by fitting the web site to the conventions, it will not confuse them and so they will understand how to navigate around the web site.

I included the awards that the school would have to make the parent feel relaxed and know it is a good school. I also included them as parents who are looking to put their child in full time education will want to know that the school is so good, it has awards.

I have already stated what I would improve on the post titled 'Evaluation of Preliminary website'. By evaluating the website, it will help me to create a better web site by learning from the mistakes I made and also the feedback I have been given.

As I have finished creating the website for my preliminary task, I have now moved on to my main task which is to create a website for a charity of my choice. I know of many charity websites however, my sister is vegetarian and I have seen a lot of animal cruelty videos on the charity website PETA, which led me to analyse this web site for my main task.