This is an analysis of the RSPCA's website. The colours on this website are very simple yet effective because the background is white and uses two different shades of blue, which contrast well with the background. When designing my webpage, i would take into account the way these animal charities use a plain background with contrasting colours.
This website has the usual convention design, the navigation bar at the top of the web page, the logo of the RSPCA in the top left hand corner of the webpage. By having these conventions, it makes the webpage easier to use for the audience and it also looks better as the user would know how to get around the website.
All of the images show animals or people helping animals, which is what the charity is all about, helping animals and getting them adopted.
This website looks good because of the simple layout used but it is also effective on the user. The audience would be any age because young people can read about the charity by going onto the RSPCA in action page, there is also another webpage for donating, which would usually be by older people because the easiest way to donate online is by direct debit, and you need to be over 16 to own a debit card. This website would make the audience feel sorry for the animals who are abandoned or not cared for properly because the website shows animals who are being helped by the RSPCA staff, but the website is also telling you about the animals that don't get this kind of care and attention. therefore, making you feel guilty which makes it more likely for the user of the website to donate money.
This is PDSA's website which i chose to analyse because it provides healthcare to pets. When i looked at the website, i thought that the audience of this website would be owners of pets, so the age range would be about twenty years old and over. This is because the website is about pet health advise and vet care and so it is obvious this website is for adults because children wouldn't need to know about these issues. They also have the donation box on the homepage, before the fold, making it one of the first things that the audience of this web page would see.
The colours used on this web page are similar to the colours used on RSPCA's website, blue and white, which looks good and keeps the web page looking simple. When i make my own website, i want it to look simple like the websites i have so far analysed. i would use white and one other plain colour to keep my website looking simple and professional.
The images on the website are of pets and some are being held by vets, which is very relevant to the website and the audience would be able to recognize what the website is about by looking at these pictures.
This website effects the audience by making them realise how important pet care is. By having the quote 'Her life in our hands... Our future in yours', shows that the website is relying on donations by people to keep the vets helping peoples pets.
This is the Animal Samaritans website doesn't look as appealing as PDSA's and RSPCA's website. This may be because of the colours used on the Animal Samaritans website, having a cream background and also using various colours for the text and background of the text makes the website look unprofessional. I wouldn't want to base my own website on the look of this website, I would rather mine looked professional like the two website I have analysed before Animal Samaritans.
I don't think this website gets viewed a lot because it doesn't look professional like the other animal organisations. On the navigation section in the top right corner, I clicked onto 'NW Kent Branch' and it seems that this is the place where the Animal Samaritans are situated, showing that it is a small organization.People who would view this website would be people who are old enough to look after an animal of their own, so they would most likely be twenty years old of over.
Yet again, this website also writes about donations, and even lists the ways you can donate on the homepage. so you would need to be over a certain age to use a debit card.
The small paragraph on what the Animal Samaritans are all about would make the audience feel bad for the neglected and ill treated animals, so this website would try entice people to donate to help people who can't pay for veterinary fees.
The only images on this website are of different animals looking at the camera, and below it says help sponsor these animals. By doing this it also makes the audience feel bad, therefore making them sponsor the charity.
The only conventions that this website has is the logo at the top left of the website, and also the second navigation bar at the bottom of the web page. However, the navigation bar is not running along the top of the web page, it is clumped together in the top right, making the page look messy. There is also too much web page, so much that when you scroll down the page there is a blank, cream coloured space which also makes me think that this web page was made unprofessionally.
This is the website of Animal Aid. The audience of this website could be any age, due to the navigation bar having links to education and youth. So, this website's audience could range from school children who are learning about animals and organisations to adults who have concerns about animal rights.
The appearance of this website is similar to the RSPCA's and PDSA's, by using a white background and a plain colour for the navigation bar and some titles on the website. The colours for this website is white and green, which again, I would like to base my own website around because of the simplicity and also the look of professionalism.
The pictures featured on this website are linked with the topic of the title, For example, the lambs at the top of the page are showing a free lifestyle, the greenery is meant to look like the outdoors. The effect this has on the audience is that the website seems to do good, unlike all the other websites, this one doesn't make it obvious they would like the user to donate. Instead of having a box on the homepage, it is on the navigation bar which links to a different page. I will take this into account when making my own web page, to not make the audience feel forced into donating.
The pictures featured on this website are linked with the topic of the title, For example, the lambs at the top of the page are showing a free lifestyle, the greenery is meant to look like the outdoors. The effect this has on the audience is that the website seems to do good, unlike all the other websites, this one doesn't make it obvious they would like the user to donate. Instead of having a box on the homepage, it is on the navigation bar which links to a different page. I will take this into account when making my own web page, to not make the audience feel forced into donating.
This website follows all the conventions, like the logo in the top left hand corner and the navigation bar running at the top of the web page. I would also be doing this on my own website, ans it makes it easier for the user to get around the website and looks more professional.
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